According to Simon Dumenco, a prominent U.S. media analyst, people read blogs at least in part because they "want to get laid."
Blog culture just sort of accelerates and intensifies what's always been the case: Consuming certain sorts of media, certain cultural products, can give you talking points that make you more interesting to other like-minded people who are members of various social interest groups.''
Dumenco doesn't identify a direct cause-effect relationship between reading a blog and landing a lover. But he does suggest an intrinsic link between people's yearning to be part of a collective and the prospects of a sexual encounter within that collective.
Gosh, I've got the wrong kind of blog.